Your website should
be ranking higher.
I can tell you exactly
why it isn’t.
Technical SEO and strategy, with direct senior involvement on every project. No account management. No junior handoff. Just clear diagnosis and a plan that works.
The difference
Most SEO problems are structural, not cosmetic.
I have spent over 15 years working in SEO across iGaming, online pharmacy, and finance — environments where the margin between ranking and not ranking has direct commercial consequences. I work directly with every client. No account team, no juniors, no scope creep.
I also build AlphaSERP Tools — an AI-native SEO platform with free tools anyone can use without an account.
“Most agencies give you a report. Most freelancers execute a brief. What I do is different - I find out what is actually wrong, define what needs to happen and in what order, and help you do it.”
Services
Three focused services
Every engagement is hands-on. No overhead, no handoffs.
Technical SEO Audit
A structured, prioritised analysis of every issue limiting your rankings. Not a tool export. Not 200 pages of boilerplate. A focused brief that tells you exactly what is wrong, why it matters, and what to do - in the right order.
See what’s included →SEO Consulting
Ongoing senior support for crawlability, indexing, site architecture, JavaScript rendering, Core Web Vitals, and migrations. For websites that need someone who can diagnose issues that generalist approaches have failed to solve - and actually fix them.
How it works →SEO Strategy
A clear, prioritised direction for organic growth built around real search demand, competitive reality, and your actual business objectives. Not a slide deck of generic recommendations - a practical roadmap that tells you what to do, in what order, and why the sequence matters.
What’s involved →Results
What the work looks like in practice
Case Study
Online pharmacy — US market
Technical audit, content architecture, and on-page work for a competitive US pharmacy in a YMYL niche. From a weak baseline to strong organic presence in under a year.
Case Study
Programmatic SEO — pharmacy comparison
Designed and built a structured programmatic SEO system for a regulated health comparison site. Architecture, data model, and content strategy from scratch, built to rank and built to scale.
Clients
What clients say
"Mattias identified structural issues we had been blind to for years. The audit was focused and delivered exactly what he promised. Very happy with the results."
"Working with someone who really understands the online healthcare environment made a real difference. We saw better results in 9 months than we had in the previous two years."
"The site has scaled without problems. Getting the structure right from the start has paid off many times over - we haven't had to rebuild anything."
Who I work with
The right fit matters
I work best with businesses that have a real organic search problem — not businesses looking for someone to execute a pre-defined task list.
Digital Businesses
Publishers and content sites that need a technically strong foundation before scaling traffic investment.
Affiliate Sites
Competitive verticals where technical precision and content architecture separate the top performers from everyone else.
Regulated Industries
Healthcare, finance, and iGaming — where YMYL scrutiny demands depth that standard SEO practice does not provide.
Growing Companies
Businesses that need a clear SEO strategy and strong technical foundation before committing to content investment at scale.
Not sure what type of engagement is right for you? Read the guide on when to hire an SEO consultant or get in touch for a free conversation.
Built by me — free to use
AlphaSERP Tools
An AI-native SEO platform I built and use in my own consulting work. Several tools are completely free — no account, no sign-up required.
Technical SEO Scorer
Prioritised issues for any URL — canonicals, schema, Core Web Vitals.
Trust & E-E-A-T Analyser
Multi-signal trust audit — SSL, authorship, domain age, Knowledge Graph.
Content Analyser
Readability, keyword density, AI-pattern signals and structure score.
Domain Explorer
Backlinks, referring domains, organic keywords and visibility trend.
Resources
SEO guides
Free initial consultation
Ready to find out what’s
holding your site back?
Let’s talk.
No pitch. No obligation. Just a direct conversation about your situation and what would actually help.
Get in touch →